The growing need for exterior visualisations

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Exterior Image at street bridge works

The continued and growing need for exterior visualisations

Visualisation processes and techniques can be utilised to realise many different benefits, including greater collaboration between design consultants and clients, improved project efficiency, and understanding the nature, impact a scheme will have on the surrounding environment, and much more. Below, we will delve deeper into some of the reasons why there is a continued and growing need for exterior visualisation.

Understand the scheme in regards to the physical environment and experience

One of the main benefits of exterior visualisations is the fact that you will be able to see the scheme in context with regards to the environment and surroundings. Not only will you be able to understand the effect a scheme is going to have on the surrounding environment, but also examine how the surrounding area impacts on a building or space. Accurate exterior visualisations can also be used to analyse how artificial and natural lighting will affect the scheme, which can then influence the final design. This can highlight how the character of a building can change throughout the day, and the seasons. Clients also have the ability to see the building and the environment from a number of different important viewpoints.

Increase the value of the product

Exterior visualisations provide you with an exceptional method for boosting the value of the product in the eyes of the clients: when they are used professionally, with high level of detail, to produce photo-realistic results. This valuable asset simplifies the decision making process, relating to the design of a building, because clarity of ideas and details have to be agreed and understood between design teams for an effective conclusion to be reached. This is also due to the fact that visualisation process is a vital conclusion to multiple trades, that combines the design input of many consultants and interested parties in a coherent and effective product.  As a consequence, the value of the architectural work is multiplied. Discussion can take place on a completely different level when the customer and the 3D artist communicate, ensuring better quality, and that decision-making time is reduced.

Explore different textures and materials

The ability to explore a variety of textures and materials is critical in ensuring the correct design decisions are made early on in the process, saving both time and money. Because we are very tactile creatures, our ability to develop lasting relationships with our environment is formed mainly by our need to touch or interact with our surroundings: Our sight is often seen as an extension of that need. We draw upon our past experiences of our interactions with materials in helping develop our expectations of future experiences and detailed images can help facilitate decisions on what makes us feel comfortable or secure in our surroundings. It also ensures that the narrative of the scheme evolves as the project develops, not only between the elements of the building, but also what the viewer experiences intimately at street level, and the statement it makes at a much larger scale, such as the skyline. With a highly detailed image, the client will not only be able to understand the contrasts in colour and texture, and what compliments the use of materials, but also develop a much more informed decision.

Eradicate the boundaries between fantasy and reality to sell ideas

For many, many years, two-dimensional models have been used. However, today, we have the ability to create splendid architectural ensembles and stunning landscapes thanks to 3D visualisation. This gives us the ability to eliminate the boundaries between reality and fantasy. We are able to recreate any type of scheme that does not yet exist in reality, but make it so realistic that the client knows exactly what it will look like when the project comes to fruition. This makes it a lot easier to sell ideas, as everything from how you arrive at the scheme to the building layout can be displayed in minute details. Modern technology has made this even more immersive and there have been many cases of end users now turn to Virtual Reality and Augmented Reality in being able to visit a space before it has even been built. This has eliminated a lot of risk, which is associated with investing in new schemes, as in many cases, plots are being sold before planning is being granted.

Improves communication

Another benefit to consider is the fact that exterior visualisations improve visual communication. The key to understanding the direction the design team is taking, is being able to communicate visually with the viewer. It also ensures that mistakes and confusion do not add unnecessary costs to a project while also making sure that everyone understands the scheme, by improving accuracy. Designers can also benefit from authentic, much clearer versions of their ideas and structures. By visually addressing and in some instances solving/highlighting design issues early in the process, it can simplify design details due to early awareness. Specificity and accuracy is key to making certain that everyone involved has the correct structural details at their disposal while also improving engagement.

Excellent marketing tool

Last but not least, there is little denying that exterior visualisations work as an exceptional marketing tool in the property industry. Construction and architectural businesses can utilise 3D renderings as multimedia, animation, snapshots, visuals, or in a presentation for advertising and marketing purposes. This will act as a great communication mode for bringing in more prospective clients.

In Conclusion

As you can see, there are many different reasons why exterior visualisations are beneficial, both when it comes to marketing an idea and trying to make a sale. They offer the client much more value, as they will be able to see the scheme in regards to the environment, as well as the impact the environment has on the scheme, and much more, including the different materials and textures that can be used. It can also help to justify a change in design or ideas, and highlight the benefits of a different approach.

Please feel free to contact us to discuss how we can help simplify the processes between interested parties by using visualisations.

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