Importance of architectural visualisation in interior 3D environments.

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Image showing interior architectural visualisation

The importance of architectural visualisations for interior 3D environments

Most people recognise the importance of architectural visualisations for external buildings, environments or spaces; to release funding or acquire planning permission. There are also those of course, who simply want to look at a building to see the impact it will have on a street façade or skyline. But, what about creating architectural visualisations for interior 3D environments? These images are just as important, or arguably, even more so. Interior décor has been recognised as one of the main reasons, (closely behind location and price/finance) in helping determine where somebody may live.

If you have a new build scheme, or are thinking of refurbishing an old property, why would you not have an interior visualisation as part of your marketing and communication strategy? Quite often people are expected to invest money and time, or be asked to form an opinion on information that they may not fully understand. This could be due to the fact that the only information which is available to them are drawings, which may only show an outline of a space. However, with interior architectural visualisations, you can create an environment and show interested parties how they could use or interact with a space. Interior visualisations can explore the design and show the subtle details in a way that captures and enhances the essence of a lifestyle or an environment. The interior visualisations are not just there to record the facts, ie colours, textures, light and shadow, but to also evoke a feeling, and hopefully start a relationship with the user. Below, we take a look at the benefits of architectural visualisations for interior 3D environments in further detail.

  • Win contracts – There is only one place to begin, and this is the fact that you will give yourself a greater chance of winning contracts, or stand out for consideration with new commissions. There is no denying the competitive nature of the architectural world today. As a result, this places a lot of pressure on engineering and architectural companies to generate work that resonates with clients instantly. When securing a contract, critical needs include; comprehensiveness, clarity of vision, and modelling accuracy. As opposed to traditional drawings, architectural visualisations can provide dimensional integrity and enhanced visual accuracy.
  • Improve marketing – This is of course, linked with the former point. However, it is worth thinking about how beneficial interior architectural visualisations can be in terms of marketing your assets. You can provide people with an eye-catching view of the project in a number of different types of media; including websites and, more commonly nowadays, Virtual Reality. Visualisations can also unlock the potential of a space by demonstrating a variety of layout and colour options. Where an end user is not known, instead of going with a ‘safe’ generic design, it can also be tailored and marketed to a specific audience, or used to explore the versatility of a space.
  • Enhances design – Architectural visualisations for interior 3D environments can also boost design. While most of an architect’s intentions can be depicted with standard pencil and paper drawings, there are usually a number of intricate components that cannot be corrected by the human hand and eye with ease. This can result in problems later down the line, as the ambiguities make it difficult for contractors and suppliers to bring the architect’s plans to life. Instead, more detail and clarity can be given to large projects as a result of using 3D modelling and tools and software.
  • Identify design flaws – Not only can you ensure that the designers ideas are brought to life with architectural visualisations, but you can also make sure design flaws are realised before anything is built and money is spent. This will impact the spending and time-execution of the project, as well as enhancing customer satisfaction.
  • Show the true potential of a space – One of the key reasons for producing architectural visualisations for interior 3D environments is to show clients the true potential of a space. When we view drawings, or 2D representations, we merely see an outline of a room or building. We have no real concept regarding the shape, size, feel, and potential of the room. With visualisations, you can help the person to envision what the room could be like. They will instantly start thinking about what they can do with the space. This is the only way to show off an interior environment’s true potential. After all, there are usually many concepts and options for a project, and the only way to see this is with 3D visualisation.
  • Boost communication – Another benefit that is associated with architectural visualisations for interior 3D environments is the fact that it can enhance communication. What this means is that the viewer will be able to easily understand the interior of a complex building and the possibilities of it without knowledge in architectural design. While understanding the scheme is important, it also helps manage expectations, as it adds clarity and focus to the final outcome.
  • Set your projects apart from the competition – It all comes down to one thing; all of the benefits mentioned above mean that you can set your projects apart from the competition, thanks to the extreme visual capabilities of high-quality 3D visualisation, giving you the platform to communicate your vision in a manner that no other type of medium can match.


While many of the points above do overlap, it is not difficult to understand the importance of architectural visualisations for interior  3D environments. This is a great way to ensure that the viewer can see the true potential of a space and how it can meet their lifestyle needs, as opposed to simply looking at outlines. It is also important to enable all parties to share the same ideas, and manage the level of expectation through the design and delivery.

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